Computer-Based Marketing Analysis: A Review
Manohar D. Kengar*, Asha M. Jagtap, Akshata S. Gavade, Ganesh B. Vambhurkar,
Mangesh A. Bhutkar
Rajarambapu College of Pharmacy, Kasegaon, Dist – Sangli, Maharashtra, India – 415404.
*Corresponding Author E-mail: manojkengar200@gmail.com
ABSTRACT:
The marketing tools have been used in marketing analytics or research has completely changed. For example, increasing marketing products and creating problems and the increasing proportion of those products, the company has to bear the consequences. You can make changes and precision in company and marketing using an expedition with the help of a computer. This campaign enhances the efficiency of marketing research by doing automated work. The findings of quantitative content analysis show that the focus of the marketing material will be on information management / information supply. But in qualitative analysis, it is found that the focus is on economic benefits.
KEYWORDS: Computer, marketing analysis, marketing strategy, Qualitative analysis of marketing.
INTRODUCTION:
Computer technology is excellent almost all types of applications most business types of business are relying on computers for automating their traditional as well as modern Operational procedures. Many soldiers have changed the nature, scope and structure of the marketing business. Market is increasingly changing in the market and the number of information has increased. Many people see traditional marketing as art, and some see it as science, the new marketing method "marketing engineering" is a new term, which means that after studying on a computer based basis, it is concluded to describe this new marketing ethos.
Computer aided Systems is the world's most used in survey-based marketing system. In this case, different pharmaceutical products should be used in the sales market, how much is the balance, how much will be required, and what should be done for product consumption study and analysis to computer.
A market analysis and special market focus in a particular industry makes repairs and dynamics with the help of computer. Segmentation involves many market research, as market segments need to know about markets. To define a "related market" it is necessary to market research about market structures and processes. The related market is an integral part of the market, on which the company focuses its activities. To identify and classify related markets, market classification or division is necessary. For the purpose of this study, computer based information is defined as a system for collecting system processing and communication is directly supported to marketing Strategic. The marketing Strategic Development of Strategic Marketing Planning. The study related computer based information system includes database system spreadsheets, marketing information systems, executive information systems, decision support systems, fuzzy logic, artificial neural networks, and other computer based information system.
Marketing professionals used computer technology to design, manage and monitor campaigns. By analyzing the data on the computer, they can increase the accuracy of the marketing campaign, personalize the customer and potential communications, and improve customer relationship management. Computer technology also makes it easy for marketing professionals to cooperate with co-operatives, agencies and suppliers. The used for computer technology in marketing like various benefits.
The nature marketing strategy development:
Improve Marketing Precision:
With computers, the marketing team analyzes, analyzes and manages the potential and quantum of data on the consumer, understand demographics, shopping history, and preferences of different groups and products, enables marketers to target products and target campaigns to personalize more precision and campaigns.
Increase Campaign Capacity:
With cloud resources, vendors can quickly increase computing capacity when needed. Apart from investing in a fixed service, sellers can handle demand summits by purchasing additional computing capacity from the cloud service provider. Increasing website's ability to handle large-scale campaign responses, for example, ensures that customers are not experiencing long wait times. Marketers also utilize cloud computing to provide additional capability for test marketing and most manage them.
The main business management is now an essential element, the sales process helps customers. Marketing Automation will consider purchasing the level of interest based on the response to the series of email. Based on feedback, it can then follow up with detailed information or sales calls.
Field sales teams and distributors are required to access marketing assistance material, such as brochures, presentations, product data sheets and advertising or email templates, by facilitating the distribution of assisted content to retaistoring digital versions of campaign content and providing access to authorized users in a secure web portal and It is possible to increase control over its use yes it is. Most technologies have a life cycle, i.e. value dissipates over time, utilizing available technologies as optimally as possible and switching to new technologies at the right moment are the keys to a minimal cost of managing and maintaining the IT in an organization.[1]
Computer technology offers marketers the opportunity to create communication and strengthen relationships with customers and prospects. Marketers need to respond to the increasing use of internet and social media consumers. Reviewing Social Networks and Products By observing the discussion on the site, sellers can obtain insights into consumer behavior and take the opportunity to create conversation responses and interactions.
Improve Collaboration:
Using desktop videos or web-conferencing tools, sellers can collaborate with sales and product development or account assistants in sales agencies and public relations consultants. Instead of trying to organize a face-to-face meeting, collaborative tools make production faster, so that teams can meet the team and make decisions. Agency teams can discuss or review the campaign's proposals and changes as per the requirement to meet the deadline.
Computer is essential in the development marketing strategy[2]:
Reaching the marketing strategy at sound is not an easy task. Because of the worrisome competition uncertainty, the changing complexity of the high-tech and environmental strategic marketing planning, and the rapid pace of acceleration, is a real challenge for the mangers. There are many obstacle-saving managers from developing an effective strategic marketing plan. Many external and internal factors communicate with small interactions that affect the ability of the manager to achieve successful marketing. Therefore, it is necessary to ask the question: What is 'computer-based basis'? As a strategist, the manager has many unique strengths. First, they have the right to form a policy. Secondly, they hold and need a connection, they have serious 'soft' information. In the third view, they have the flexibility to respond directly to strategic questions, and eventually, in a dynamic way, and perhaps most importantly, the manager has market experience, intuition and justice. Like the planning makers, there may be some weaknesses to the manager: the ability to process their information is limited by cognitive ability; their domain knowledge experience and background are limited; many do not have analytical skills for systemic strategic analysis; it is well known that the busy manager is usually required to focus on strategic issues. Next is a decision that the manager is a manager must consider the great assets. Knowledge of intuition and justice can take many years to develop domain and this, it cannot be limited by narrow experience and cultured by culture and tradition, and all the administrators will have a good intuition and judgment Although effective managers can think deeply about the different strategic dimensions, the ability to understand managers, but eventually they can limit the relationship without supporting them.
The existing computer-based information system for developing marketing strategies[3]:
For the purposes of the study and analysis, computer-based information system is defined; one method of collecting all the information, storage, processing and communication of information is directly supported by marketing strategy development or policy marketing planning. In addition to the study related computer-based information system database system, spreadsheet, marketing information system, operating information system, decision support system, artificial neural network, and fuzzy logic computer-based information systems are included, computer-based support in the study means defined usage or Applications Wash the marketing directly from computer-based information system RAN is the basis for development or strategic marketing planning. A marketing information system is a necessary tool to translate line data for useful information’s are introduced by Cox and Good. The first definition of marketing information system, Decision Support System helps to make decisions by using data and models to solve problems understanding interactive computer based information. More recently, some research has been done to try to apply to ANN to analyze market share by using a PIMS database, in the wake of network of artificial nervous system.
How computer used in marketing:
To achieve success for a small enterprise, a product or service fulfilling customer's requirement is necessary, but only a strong concept is not enough to make a profit. In small businesses, customers must find ways to deliver these products in order to try and succeed in a new product. Computers can be an effective tool to help small companies in many aspects of marketing of new products and services.
It provides Internet professionals with an advertising channel that can potentially reach millions of customers worldwide. With many in-text ads on web advertising banners and popular websites, emails sent to previous or prospective customers and video ads played before or during the online video can take many forms. Advertising on the web can be cheaper than traditional advertisements via TVs, radio and print, which can make new companies attractive.
Market research is a data collection related to the market, current priority and current status of competitors. Survey management is one of the common methods of running a market research in a business. Computer companies actually offer a way out of going out and providing surveys without meeting customers. You can collect data by using a third-party Internet Survey service or sending an email questionnaire by conducting surveys on your own official website for business.
Internet companies allow companies to use computers for promotion, research and distribution, while computers help create advertising for other media. For example, modern print magazines and newspapers often use computers to help design a layout of pages. Graphic designers and media experts use computers to edit video for audio and TV commercials for photos, radio spots for print media ads.
The method used by a company to distribute products and services to customers is a key component of its overall marketing strategy. The computer allows users to distribute their products and services remotely, without requiring a physical office or retail storefront. Digital distribution can be beneficial to small companies, who want to sell to all customers across the country and keep up the cost of start-ups.
COMPUTER IN MARKETING ANALYSIS [4]
Marketing Information Systems (Mis):
A planned, computational-based system designed to provide streamlined decision-making information related to their area of responsibility. Continuously monitors the marketing environment and provides immediate information.
Marketing Decision Support Systems (Mdsss):
The Marketing Decision Support System (MDSS) is a decision maker affiliate marketing information system component associated with the associated information and analysis tools. To develop raw data is useful information for decision making process.
Aims and Scope of the Study:
The purpose of this review is to (1) to assess the pros and cons of computer-assisted data Collections in possible samples based on methodical studies published Date, and (2) to collect information about the survey of drug use agents EMCDA country using computer-assisted data collection system. Computer Assistance Review the individual and focused methodological materials Telephone interviews and Internet surveys (both email-based and web-based). Comparing comparative things, sampling strategies, Recruitment Mode and response rate and mode effect upon data quality / bias and study costs. A map of the survey of general population surveyed using medicines and a survey focused on the school Population surveys have been conducted in EU-27, Croatia, Turkey and Norway To audit all available system related information. Serve as a basis to store a combined result of both exercises details about their experience in European Union member states and views on their usage Computer support data collection tools and online questionnaires, and for the future Improvement of EMCDADA Guidelines on General Public Survey.
A. Online collect the data:
CAPI and CATI are accessed in the research process while in computers Interviews, online surveys can be shown in different perspectives the whole process. This survey must be separated between the modes and Data collection mode. Especially when the samples of the representative are targeted online research creates additional challenges, many of which can be accessed Mixed-mode surveys. Some Benefits and Ideas the various stages of the research process are related to online technology here is a collection of findings from systematic literature. Online data collections are easy to do because they are cheap and quick, good online surveys are increasingly difficult to carry out due to over-surveying of the Internet population, low response rates and sample biases (Couper, 2000).[5] Use of a computer may create an atmosphere that the respondent perceives as impersonal and nonjudgmental, fostering a greater sense of privacy [6], thereby reducing inhibitions and the tendency to respond in a socially desirable manner.
a) Cost reduction and increased time efficiency:
The cost reduction and increased efficiency are most commonly mentioned Benefits of Online Data Collection Benefits of Web-based Data Collection Just like traditional postal surveys - there is no restriction on salary For interviews, travel and employee training, online data, compared to a postal survey The compilation is fast and there is no need to print questionnaire and digitize data Then this paper is free and the interview-less. Respondents may gain immediate access Online forms and researchers receive information quickly the questionnaire has been completed. Cost related to survey software can be very low -Commercial companies get rid of the marketing firm and therefore the market offers the number of open source software solutions that are free and reliable and Allow design and layout features to customize. In online data collection, there is a possibility of a reduction in cost reduction Expenditure incurred on receipt of sample samples and related errors The reduction typically shows a clear advantage for the panel (marketing) Study and study using feature samples. Mixed-mode surveys, on the other while keeping hands, the costs associated with data collection can be reduced Traditional samples and recruitment policies.
b) Error reduction:
Researchers need to remove many sources of potential errors, decrease the error Online data collection is primarily as well as in other computer-assisted modes, Linked in to minimize clerical errors while entering data (e.g., print error And the completed forms are missing). Carefully designed digital questionnaire, their digital form, make sure that the answer-seekers answered only those questions which are relevant them.
c) Representation, sample and recruitment mode:
The difference between data collection and sampling policy should be repeated generally, online data collection surveys are the perfect tool for research Convenient or targeted for specific samples and panel research management Most surveys online quote apps provide a quota management tool, which makes it a lot easier online surveys have been proven to designate and limit the study sample convenient means of finding a particular population (e.g. recreational drug users). Delegation of general public the online survey is more difficult as the study does not have population (general population). Even though the same Internet-consuming population of the Internet is using the Internet Rapidly growing and diverse, and expected to reach the same level as a saturation telephonic connection, the population of Internet users is very difficult make sure you do not have internet users or other usable Internet registrations Sample frame. Recruiting by traditional methods can cost more, but traditional contacts Sample frames are rarely inevitable, because of study methods (Valid) The entire web-based surveys that are included in the email addresses are limited Facility samples and organization-based populations, such as the University Students who have sample frames with email addresses exist (fricer, 2008; vowar And Manfred, 2008).[7]
d) Self sufficiency benefits and disadvantages:
Digital technology was used before the arrival Self-administered survey (by postal mail), to reduce costs (Dill man, 2007).[8] Other benefits of self-sufficiency are linked to the self-administered questionnaire. Anonymity and confidentiality levels may be higher, which can help them to remove the errors related to social desirability and its effectiveness Interview. Traditional source of mode effect while reducing self-sufficiency and comparison. Interviewer-administered questionnaire Social will, silence, The opportunity to review question papers and previous answers, and the ability to Remember or review all response categories (Best/ Recurring Effect) (Dill man, 2007).
e) Ethical, legal and security issues:
Many of the online data collection features are similar to traditional methods one Research has emerged as the number of new subjects in respect of moral values. For example, Privacy does not show privacy in relation to self-fulfilling Technical Matters Researchers need to pay particular attention to data protection and the problem of privacy, what information is collected and how it is transferred and Archived. In addition, e-mail addresses usually include personal identifiers such as names, Places and Institutions (Ian et al., 2008, Charles worth, 2008).
B) Mixed‐mode surveys [9]:
The mixed-mode service represents a design of a specific design that combines various methods of data collection, recruitment techniques and sampling strategies To fulfill the demand of specific research questions. They can be used either When specific subgroups are expected of it, obtaining a wide range of survey results The data will not be through a single mode of data collection, or to compensate Shortness of every method. With online data increasingly popular compile, mixed-mode surveys usually compensate for less internet penetration some social groups. In addition to the issue of mode preference, the overall response rate of a Web mail mixed mode survey is a more important concern in survey research in general; as a result, how some design factors of a mixed mode survey may affect the overall response rate is of research interest.[10]
Dell man (2007) distinguishes between the five possible visuals of Miss-Mode Survey, their Objectives and Methodology Results (1) The same data collection above Various members of the template and (2) the same panel data collection The later sample reduces the cost and improves the response, but it can happen later The difference in measurement (3) collects various data from the same respondent Expect measures to improve between a data collection period and Reduce research costs. 4) Collect comparison data of different population generally run by facilitating and reducing costs. (5) Use only one mode there is no obvious negative consequences and, when completed in another mode Increase coverage and reduce non-response. Refer to Views 1 to 4 Data collection mode, and the situation 5 describes the mixing methods together Research process (e.g. data collection from recruitment); it can be interactive joint. There are several different types of web surveys and the current investigation focuses on a probability-based survey approach within a mixed mode design. [11]
Qualitative and Quantitative analysis[12]:
a) Quantitative analysis[13]:
Firstly, the study of all the cases has to be downloaded to a local computer. It is necessary to mention these Studies written during the 1980s and early 1990s were originally available as a hardcopy only. To do Make them available online, scan hardcopy and then upload PDF (Portable Document Format) Files the quality of these PDFs is readable, but quality is not good Automatic analysis. For this reason, the case study machine was required to be converted into a readable form. Program ABBYY Fine Reader was used commercially for converting 9.0 PDF files into a Microsoft Word document. Once again the quality of the PDF was problematic and Word documents needed to be hand-crafted. Preparing for this data the stage was time consuming and it took many days to double the word document and case study. The evolution relates to those established parts of market research, such as quantitative surveys, that have adopted online flats data collection as simply an additional modality[14]
After the word document was prepared for analysis, the programmable word counters were used to count the number of words in the document is worded with Wardle word. Then it is necessary to mention that Tag Clouds are not able to display a full 1-word count. (For that Completion, word count, is included in the supplement of this paper.) Emphasis is on elucidating the range of design choices available, offering general principles of good design practice, and considering how design decisions should be made in relation to the aims and goals of a research study.[15]
Limitations:
Overall, the quantitative content analysis 29 case study is a useful tool for collecting insights into the study. One on the side of quantitative analysis distributed side evidence, because more often a word is used, more likely it being dominant towards marketing materials can be removed from the picture on the other side Analysis is rather broad, because the words do not show the context related words. It makes it difficult Define precise results. However, the limitations of these analytics can be reduced using qualitative content analysis – qualitative It is able to check whether the analysis conclusions can be confirmed or dismissed. Whether or not the result of quantitative content analysis results from its qualitative counterparts is the result or not is one the reason for the important result is that any kind of inconsistency or confrontation shows how to sell the hair 'innovative' Information system '.
b) Qualitative analysis:
The procedure of the qualitative analysis:
A qualitative analysis of innovative information systems has been studied in the original PDF form; they were primarily computer software is supported using Adobe Acrobat 9 Pro Extended. Adding the software enabled Comments on marketing content within the file No graphic content was lost, because it was not needed Convert PDF files to another format. The software offers many functions, e.g. to publish related text Include paragraph and sticky notes. Content analysis was organized using multi-stage design. The entire amount in the first phase (more than 74Pages) Skimmed to get the first impression. The entire contents of the second phase are completely read and frequently to get an in-depth understanding of case studies this was the relevant part of the text portion of the stage Highlighting and summarizing the findings in "sticky notes" was the most time consuming and labor intensive phase of material analyses. The last step was to remove the related paragraphs related to the keyword. The paragraph was re-examined and again, the keyword and its context are liked by a keyword to generate an impression of the marketing focus and a table containing the key word can eventually be prepared by reference found on quantitative content analysis. As a methodology, it can be both qualitative, usually in developmental stages of research, and quantitative where it is applied to determine frequency of phenomena. Thus, it lends itself to the use of computers to analyse data and, therefore, some of the main packages currently available to researchers are mentioned. The benefits and limitations of adopting content analysis are discussed along with an introduction to sequential analysis, a complementary approach which may be used to enhance understanding and strengthen research design. [16]
Findings:
The three different categories, While conducting qualitative analysis, the same three categories of quantitative analyzes stand, but with a different emphasis.
Saves first-category direct and indirect prices. Direct spending savings means "saving costs." An example of what is directly mentioned in the text: 'The Brent Council reduces the cost of the fleet by £ 200,000 reinfusion-based Transport Management System 'is not directly about saving indirect costs, but Readers can conclude that costs can be saved using IT solutions. Here's an example: 'we were in the beginning for all the user's friendships, we are sure that you can give MINDER the power you really need to fulfill and that Useful and timing tool’.information and information management in the second category, Employee, Sales Representative, Consumer and Supplier It was definitely a major issue in the 1980's Automatic processing, saving data on a hard disk drive and providing general information and accordingly Companies. The third category is to focus on the user of the system. The user played an important rule and highlighted Regularly, but this marketing material is addressed to the board-level employees of the organization IT solutions are mentioned with the benefits for users who are the main focus of financial benefits The way the reader could conclude that an easy-to-use system would lead others to a lower cost.
Factors complicating finding the findings in qualitative studies include varied reporting styles, misrepresentation of data and analytic procedures as findings, misuse of quotes and theory, and lack of clarity concerning pattern and theme. Theses and dissertations present special challenges because they often contain several of these problems. [17]
B) Define the problem:
Well-defined problems are partially resolved.
Avoid confusing symptoms with problem yourself.
"The market share is a sign of decline; the reason for the loss is the problem.
Evaluate the firm's marketing mix and make potential changes in marketing environments.
In this stage you need to know directly problems that are related to the obvious Symptoms.
What information is needed to resolve Problem?
For example, there are bad sales in the business No problem, it's a sign of one Big problem as weak marketing strategy.
The following business problem may include:
Who are your target customers?
Which method can be implemented to reach this customer?
Who are your customers and what the benefits are and the disadvantages are on your Business?
How much is the size of the consumer market you have trying to engage?
Market research can be divided into two basic categories: Problem-identification discovery and problem solving research. While problem-solving helps identify what kind of problems can be in market or marketing problems, problem solving research helps in identifying ways to solve those issues by market mixing and segmentation. There are several ways to identify and solve problems that are complete through market research. See the examples below to see what methods your company will benefit.
Problem-Identification Research:
Using and managing new market research projects or computer software’s in your company, you may find potential dilemmas or opportunities that you have not considered before. Using the problem-detection you can find any of the following components with the help of a computer:
Brand Image:
It is very important for your brand's customers to be aware of how their customers see their company. Determining which plans you want to use to make a positive impact on your brand image, you can find out your current customer's perception and find out what they want from your company with the help of a computer.
Market Characteristics [18]:
Your target market features you need to think about all the aspects of running your different customers to buy. On the west coast, customers will have different purchase transactions compared to the east coast. Finding the differences between sub-committees and meeting the needs of those differences will succeed in your business's marketing strategy.
Market Potential:
If you research computer with the help of computer, you can predict the potential profit of your product before taking action, how can you respond to changes in you’re advertise or price, you can make your customers more correctly and market more accurately.
Market Share:
Percentage of total sales in comparison to your competitors Market share gives you an estimate of your company market and can give you an idea of how much compared to your competitors. It can show you some competence and strengths of your competitors, so that you can develop the right strategy.
Problem-Solving Research:
Once you've identified your marketing problem, you need to research how to fix it. The following research options will help you solve potential problems or capitalize opportunities identified by your company.
Distribution Research:
Determining how your product was sold and how it was sold, Distribution research helps in making the best route plan for your manufacturer to get from retail to retail shelf. In addition to deciding which marketers to take your product, you should decide where your series will be held. All information is computing to do a link with the help of the wounded.
Pricing Research:
Determine the ideal price for your product. Setting a pricing for your product is one of the most important marketing steps. Keep in mind that customers should keep in mind that the main objective is to increase your profits. Do you think consumers will be able to get lower prices or increase your profits from rising prices? How will your customers be so sensitive if you start the price of some growth? All aspects must be considered.
Market Segmentation:
Grouping customers by the same background or similar shopping transaction can be used to precisely identify how to use the problem solving search and how to create ads to attract those groups. To understand your market segments accurately, you will need to combine both qualitative and quantitative data.
Product Research:
Complete testing or test marketing of your new or improved products. Studying secondary data or viewing how your products will be used can allow you to compete effectively in the market. Testing different components can identify new products or find ways to improve existing products, for example, updating the product to compete with new products. When you want to make your company the best in its market, it's important to use the diagnostic problem and research to fix the problem. Your problem can always be sorted out before trying to resolve them. Otherwise, you can spend money to solve the wrong issue.
C) Analysis and interpret the data:
Researchers may use computer assisted data analysis to facilitate a traditional research approach. The advantage of the software is that it helps in more efficient and effective operation. The QDA software is used in many educational fields such as sociology, psychology, political science, medicine and academic science, and it is a popular tool for business and market researchers. The QDA software provides information about qualitative data sets without giving meaning to the problem. Based on a content analysis, researchers can find out about the search's related object (e.g., interview data). Software tools for qualitative data and text analysis allow for easy classification, configuration, and analysis of large quantities of text or other data and facilitate the resulting interpretation of finance and evaluation Data were accumulated on a central computer using SAS/SHARE software.[19] It is also interesting that it is the demographic weighting that has brought the online data closer to the face-to-face data – the propensity score weighting has in fact had a minimal additional effect, in contrast to voting intention.[20]
Qualitative data analysis is always based on specific analytical perspectives. In any manner selected by the researcher, the software supports and facilitates the process of classifying, configuring and analyzing the data. Nowadays, some researchers rely on an index card, ten different highlights and a piece of paper to formulate their data. At the same time, video and audio recording are becoming more and more important. Allows you to import and translate this recording directly into a state-of-the-art data analysis software program. In addition, the feature data analysis software supports the entire analytical process and provides an overview. This allows the growth of notes (so called memos), which helps other researchers to understand various analytical steps. Using automated processes to visualize data content, the QDA software supports the researcher's steps to achieve critical insights. B2B marketplaces can be broadly defined as “platforms for exchanges between purchasers and suppliers wishing to trade among themselves”[21] their basic claim is to reduce the transaction costs and especially the searching and negotiating costs in the procurement process. In logistics, they focus on two types of services: spot transactions (typically single door-to-door shipments), and complex contract negotiations that involve repetitive shipments and eventually some complementary elements ranging from warehousing to more complex value-added services.
How does MAXQDA help your qualitative data analysis?:
The first version of the MAXQDA has been developed in early 1989, to make it a leading software program in the field of qualitative data analysis. The MAXQDA is based on the traditional methods of analysis, such as qualitative content analysis, grounded theory, discourse analysis etc. Its central component is the creative assignment ("coding") in the text section on themes ("code") and the possibility of creating and notes of organizations ("memo"). Since the first publication, MAXQDA has used the established definition of qualitative research, which contributes to the simplicity of software handling. Its personalized Memo Manager MAXQDA makes it an ideal software tool for management. With MAXQDA classifying data grouping and evaluation content, sorting the hierarchical coding system, defining variables, providing tabular overview and color and weight for text segments. In addition, each stage of this process can be easily detected and results can be obtained with just a few clicks. MAXQDA comes in a variety of versions, which allows users to choose the product that their needs are good.
CONCLUSION:
With the options you developed fix your problem, make a value addition Analyze in each of the computers through surveillance of every alternate computer Consider potential limited resources and it is important to keep the information available for your business. You may also need to do further work by inquiring every alternate solution the best way to arrive at your business it is important to fulfill the client's demand. The marketing tools have been used in marketing analytics or research has completely changed. For example, increasing marketing products and creating problems and the increasing proportion of those products, the company has to bear the consequences. You can make changes and precision in company and marketing using an expedition with the help of a computer. This campaign enhances the efficiency of marketing research by doing automated work.
ACKNOWLEDGEMENT:
Authors are highly Acknowledge the help of teaching staff of Rajarambapu College of Pharmacy, Kasegaon. For providing necessary information required for research work. Also we are highly Acknowledge the help and guidance of Dr M. M. Nitalikar.
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Received on 27.08.2018 Accepted on 20.10.2018
© Asian Pharma Press All Right Reserved
Asian J. Pharm. Res. 2018; 8(4): 259-266.
DOI: 10.5958/2231-5691.2018.00045.X